Social Media Management in Richmond

Build your brand on Instagram, Facebook, WeChat, and RED for Richmond's bilingual audience

Richmond's social media landscape spans two ecosystems: Western platforms (Instagram, Facebook, TikTok) and Chinese platforms (WeChat, RED/Xiaohongshu). The businesses dominating Richmond's food scene post on both. A stunning dim sum photo on Instagram AND RED reaches twice the audience — and Richmond's food-obsessed community engages intensely on both.

The Problem

You're posting to Instagram and ignoring the 45% of Richmond that lives on WeChat and RED. Your competitor's dim sum photos get 500 likes on Instagram AND 2,000 saves on RED — reaching an audience you don't even know exists. In Richmond's food-driven market, being on one ecosystem is being half-invisible.

Our Solution

We build cross-platform social strategies for Richmond — Instagram and Facebook for Western audiences, WeChat and RED for Chinese audiences, with content adapted (not just translated) for each platform's culture, format, and algorithm. Professional food photography that works across all platforms.

What You Get

Cross-platform social media strategy
12 posts/month on Western platforms (Instagram/Facebook)
8 posts/month on Chinese platforms (WeChat/RED)
Professional food & service photography
Community management & engagement (bilingual)
Paid social ads management (geo + language targeted)
Monthly cross-platform performance reports
Night Market & food festival content coverage
210K+
Richmond residents active across English and Chinese social platforms
87%
of Richmond food discovery happens on social media
3.8x
higher engagement for food content posted on both ecosystems

Areas We Serve

We create bilingual location-tagged content across Richmond — geo-tagged food posts from Steveston, Golden Village, and Richmond Centre on both Instagram and RED for maximum cross-cultural discovery.

Pricing

Strategy: $400 CAD one-time. Monthly management starting at $800/month (bilingual). Ad management: $500/month + ad spend.

Get Your Cross-Platform Social Audit

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