Social Media Management in Victoria

Reach Victoria's heritage-loving audience on the platforms they actually use

Victoria's social media landscape is different from Vancouver's. Instagram matters for tourism, but Facebook dominates for reaching local residents — especially the 55+ demographic that makes up a third of the population. LinkedIn drives government contractor relationships. And the aesthetic that works here is heritage charm, not urban chic.

Le problème

You're applying a Vancouver social media playbook to a Victoria audience. Trendy Reels and startup-style content don't resonate with Oak Bay retirees or Langford families. Your follower count is stagnant because the content doesn't match Victoria's values: heritage, community, trustworthiness, and natural beauty.

Notre solution

We take over your social media with a Victoria-specific strategy — Facebook-first for local reach (especially 55+ demographics), Instagram for tourism, LinkedIn for government connections. Content that showcases Victoria's heritage aesthetic, not generic stock photography.

Ce que vous obtenez

✓Social media strategy & content plan
✓12 posts/month (Facebook-first, Instagram for tourism)
✓Heritage-aesthetic content creation & design
✓Community management & engagement
✓Paid social ads management (age-targeted)
✓Monthly performance reports
✓Stories & Reels content
✓LinkedIn thought leadership for government relations
410K+
social media users in the Greater Victoria area

Zones desservies

We create location-tagged content that targets Victoria neighborhoods — geo-tagged posts from the Inner Harbour, Government Street, Oak Bay, and Fisherman's Wharf perform significantly better for both local and tourist discovery.

Tarifs

Strategy: $400 CAD one-time. Monthly management starting at $600/month. Ad management: $500/month + ad spend.

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