Content Marketing for Whistler Businesses
Shoulder season content that fills April-May and October-November
Whistler's content marketing challenge has a name: shoulder season. The businesses that publish 'Why Whistler in May is the Best-Kept Secret in BC' and 'October Mountain Biking: Whistler's Golden Season' rank for low-competition keywords and fill the weeks that bankrupt their competitors. Content is how you turn Whistler from a 7-month business into a 12-month one.
Le problème
You're slammed December through March and June through September. But April-May and October-November are dead — and you've accepted it. Meanwhile, the lodge down the road publishes shoulder season content, ranks for 'Whistler spring deals' and 'off-season Whistler', and fills rooms while you're counting the days until the next peak.
Notre solution
We build content engines with a shoulder season obsession — 60% of content targets the gaps between peak seasons. Spring hiking guides. Fall mountain biking itineraries. Off-season deals roundups. Rainy-day activity lists. Plus peak season content that captures the planning searches visitors make 8-10 weeks before arrival.
Ce que vous obtenez
Zones desservies
We create season-specific content for Whistler — 'April hiking in Whistler', 'October mountain biking from Creekside', 'May spa deals in the Village', 'November off-season activities Pemberton'.
Tarifs
Content strategy: $500 CAD one-time. Monthly content production: $1,000-$1,800/month.
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