Market Research & Analytics in Wolfville

Separate the Acadia audience from the wine audience — they behave differently

Wolfville businesses often talk about their marketing as one thing when the audiences are two very different economies. Acadia-driven demand runs term-time and is family-driven. Wine tourism peaks August through October and is decided in the previous winter. Marketing that treats them as one audience misfires on both.

Le problème

You cannot say what share of your Wolfville revenue comes from Acadia-adjacent local demand versus wine-tourism visitors, or which channel produced each. Every marketing dollar hedges.

Notre solution

We instrument the full funnel with segmentation between the two audiences — Acadia-term and wine-tourism separately, with source-level attribution for each.

Ce que vous obtenez

✓GA4 and Microsoft Clarity setup
✓Audience segmentation (Acadia-adjacent, wine visitors, locals)
✓Annapolis Valley search intent and keyword mapping
✓Competitor visibility audit
✓Booking source tracking
✓Monthly analytics and recommendation reports
✓Seasonal pattern tracking
✓ROI tracking by marketing channel
2
distinct audiences shaping Wolfville revenue
GA4
analytics and call-tracking we set up before recommending a single tactic
10d
from setup to first actionable insight

Zones desservies

Demand, cost and competitive analysis across Wolfville and the Annapolis Valley.

Tarifs

Analytics setup: $400 CAD one-time. Competitor analysis: $500 one-time. Monthly reporting: $250/month.

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