Social Media Management in Bellingham

Build a following across borders — locals, students, and Canadian visitors

Bellingham's social media landscape is split across three audiences that each engage differently. Locals follow community pages and respond to neighborhood content. WWU students engage with campus-adjacent culture and deals. Canadian visitors follow Bellingham accounts for border-trip planning and cross-border deal alerts. A one-size-fits-all social strategy misses two-thirds of your market.

Le problème

Your social media speaks to one audience at most. You post local content that ignores students and Canadians, or you post nothing at all because you can't figure out how to reach three audiences on one page. Meanwhile, savvy Bellingham businesses are running geo-targeted ads into BC and creating cross-border content that drives border-trip traffic.

Notre solution

We manage your social media for all three audiences — community content for locals, deal and event content for students, and cross-border inspiration content for Canadians. Plus geo-targeted ads that reach the Lower Mainland of BC, driving cross-border visitors directly to your business.

Ce que vous obtenez

✓Tri-audience social media strategy
✓12 posts/month (Instagram or Facebook)
✓Cross-border content creation
✓Community management & engagement
✓Geo-targeted ads (Whatcom County + BC Lower Mainland)
✓Monthly performance reports
✓Stories & Reels content
✓Seasonal campaign management (tourism + university cycles)
190K
social media users reachable in Whatcom County + Lower Mainland BC
3M+
Canadian visitors annually you can reach with BC-targeted ads

Zones desservies

We create content that reaches all of Bellingham — geo-tagged posts from Fairhaven and Downtown for locals, student-targeted content near campus, and cross-border ads reaching Surrey, Langley, and the rest of BC's Lower Mainland.

Tarifs

Strategy: $300 one-time. Monthly management starting at $450/month. Cross-border ad management: $400/month + ad spend.

Get Your Cross-Border Social Audit

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