Social Media Management in Olympia

Build authentic social presence in Washington's most values-driven community

Olympia's social media culture is deeply values-driven — sustainability, local-first purchasing, civic engagement, and authentic craft. The city's audience is highly skeptical of corporate messaging and responds overwhelmingly to genuine community connection. Businesses that show up as neighbors and contributors build fierce loyalty. Businesses that post generic promotional content get ignored.

The Problem

You know Olympia values authenticity but you're struggling to translate that into social media. Your posts feel either too corporate for this audience or too informal for the government clients you want to attract. Olympia's dual audience — civic professionals and creative independents — requires a social voice that's substantive but not stiff, authentic but not unprofessional.

Our Solution

We create social content that speaks Olympia's language — community-engaged, values-driven, substantive content that resonates with both the Capitol Campus professional and the Eastside craft brewer. We balance the authority government-adjacent clients expect with the authenticity Olympia's creative community demands.

What You Get

Values-driven social media strategy
12 posts/month (Instagram or Facebook)
Community and civic engagement content
Professional but authentic content creation
Paid social ads management (geo-targeted to Thurston County)
Monthly performance reports
Stories & Reels content
Local event, market, and civic engagement promotion
210K
social media users in Thurston County
4.7x
higher engagement for values-driven vs. promotional content
61%
of Olympia consumers support local businesses they follow on social

Areas We Serve

We create content rooted in Olympia's communities — civic content for the Capitol Campus, craft culture content from Downtown, farmers market and sustainability content, and community stories from Tumwater, Lacey, and beyond.

Pricing

Strategy: $300 one-time. Monthly management starting at $450/month. Ad management: $350/month + ad spend.

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