Services de marketing numérique en Inde
Nous aidons les entreprises en Inde à être visibles en ligne, capturer des prospects et croître grâce au marketing propulsé par l'IA.
India is the world's most populous country and one of its largest tech, services and consumer economies — about 1.4 billion residents, roughly 700M smartphone users, and home to the world's largest IT-services industry (TCS, Infosys, Wipro, HCL), the largest engineering talent pool outside of China, a huge fintech ecosystem (UPI, PhonePe, Paytm, Razorpay), Bollywood and one of the fastest-growing SaaS ecosystems (Zoho, Freshworks, Postman, Chargebee). English is the working language of business alongside Hindi and 21 other official languages. Buyers benchmark against Singapore, London and Dubai on quality, price sharply in INR (with USD standard for enterprise and export).
One Country, Several Economies
India's scale — around 1.4 billion people, 28 states and roughly 700 million smartphone users — means there is no single 'Indian market' the way there is in a smaller country. Bangalore anchors India's SaaS, deep-tech and IT-services economy alongside the biggest names in Indian software (Wipro, Infosys, TCS) and the Indian headquarters of most global tech firms. Mumbai is the financial capital, home to India's stock exchanges and much of its banking and media industry. Delhi NCR concentrates government, corporate headquarters and a large services economy. Hyderabad and Pune run parallel tech and pharma corridors, Chennai anchors manufacturing and automotive alongside its own IT sector, and Ahmedabad and the wider Gujarat corridor carry much of India's trade and industrial manufacturing. What unites these very different regional economies is a buyer who benchmarks against Singapore, London and Dubai on quality while pricing sharply in INR — and, for enterprise and export-facing work, expects USD as the working currency. English is the language of business everywhere, alongside Hindi and 21 other official languages, and UPI-based payment rails (PhonePe, Paytm, Razorpay) plus WhatsApp Business are default infrastructure rather than options in most sectors. The practical effect for marketing is that a strategy built for Bangalore's SaaS and export-buyer audience looks quite different from one built for a Mumbai finance firm or a Tier-2 city retailer, even though all three sit under the same DPDP Act (2023) data-protection framework and the same national payment and messaging habits.
The Regions and Sectors We Work Across
Bangalore & Hyderabad — Tech and SaaS
India's deep-tech, SaaS and IT-services capitals, home to the Indian headquarters of most global tech firms and the country's largest concentration of engineering talent.
Mumbai — Finance and Media
India's financial capital, anchoring banking, capital markets and much of the national media and entertainment industry.
Delhi NCR — Government and Corporate
The national capital region, concentrating government relations, corporate headquarters and a large professional-services economy.
Chennai & Pune — Manufacturing and Auto-Tech
Established manufacturing and automotive hubs running alongside significant IT-services and engineering sectors.
Ahmedabad & Gujarat — Trade and Industry
A long-standing trade and manufacturing corridor with a distinct, highly price-sensitive B2B buying culture.
Tier-2 and Emerging Cities
Fast-growing consumer and SME markets across cities like Jaipur, Kochi, Chandigarh and Indore, often less contested than the metro centres.
What Most Indian Businesses Do Versus What We Put In Place
The Common Setup
What We Put In Place
India — Our Complete Service Suite
Website Design
Sub-second Next.js builds with UPI, Razorpay and WhatsApp Business integration, priced transparently in INR.
En savoir plus →SEO
English (and Hindi where relevant) search strategy across SaaS, IT-services, finance and cross-border buyer intent.
En savoir plus →AI Visibility & LLM Optimization
Structured data and citable content so ChatGPT, Perplexity and Gemini name your business to global and domestic buyers.
En savoir plus →AI Chatbots
24/7 CRM-integrated chatbots that catch the majority of Indian enquiries landing outside business hours.
En savoir plus →Content Marketing
Long-form content built around the questions Indian and international buyers actually research before engaging.
En savoir plus →Market Research
Segment sizing and cross-border benchmarking against Singapore, UAE and London for your specific Indian sector.
En savoir plus →Social Media
LinkedIn for B2B, Instagram and Reels for consumer, matched to how Indian buyers actually decide by category.
En savoir plus →Email Marketing
Lifecycle email with DPDP-compliant consent, timed to Indian seasonal moments like Diwali and Holi.
En savoir plus →Booking & CRM
One booking, CRM and calendar system integrated with WhatsApp Business and UPI.
En savoir plus →AI Audio Packs
AI-assisted audio guides and voice content in English, with Hindi available on request.
En savoir plus →Frequently Asked Questions — Digital Marketing in India
What does digital marketing cost in India?
Websites start around INR 2.5L, monthly SEO management from INR 75,000, and a full GEO/AI-visibility programme from INR 2.4L/month. Pricing is quoted in INR for domestic work and USD-equivalent for export-facing enterprise engagements, and scopes down once we know your specific sector and state.
How do you handle India's DPDP Act?
The Digital Personal Data Protection Act (2023) is India's national data-protection framework, and every website, chatbot, email system and booking flow we build includes a DPDP Act-compliant consent flow from the start — covering how customer data is collected, stored and used, rather than adding compliance as an afterthought.
Do you only work with businesses in Bangalore?
No. Bangalore is our flagship Indian market because of its concentration of SaaS, deep-tech and IT-services activity, but we work with businesses across Mumbai, Delhi NCR, Hyderabad, Chennai, Pune, Ahmedabad and Kolkata, and with tourism, hospitality and cultural businesses in Tier-2 markets as well.
How is India different from your other markets?
India's scale means it functions as several distinct regional economies under one national framework — a Bangalore SaaS buyer, a Mumbai finance firm and a Delhi corporate buyer respond to different channels, different price points and different competitive pressure. That is a different problem from the small, national market of a country like Iceland, or the tight local-search density of a single Canadian city, and it means most India engagements start with clear sector and state scoping before any channel work begins.
Nos marchés en Inde
Une stratégie locale, marché par marché — choisissez le vôtre pour les tarifs, le positionnement et l'offre complète.