Services de marketing numérique au Népal

One Capital, Several Economies

Nepal's roughly 30 million people sit across a geography that runs from the Terai plains on the Indian border to the highest mountains on earth, and the marketing problem changes with the terrain. Kathmandu is the government, commercial and tourism-gateway hub — the city almost every international trekker and export buyer passes through, and the market with the most competition for digital attention. Pokhara and the Annapurna corridor run on a similar tourism logic but at a different scale, serving trekkers and paragliders drawn to the lakes and the mountain approach. The Everest and Khumbu region is narrower still — expedition and high-altitude trekking operators competing almost entirely for an international, English-reading audience booking months in advance. Outside tourism, the Terai plains carry much of Nepal's agriculture and cross-border trade with India, and a large share of the national economy depends on remittances sent home by Nepalis working abroad — money that shapes household spending and local demand more than any single industry inside the country. Nepali is the language of daily life and government; English is standard in tourism, hospitality and export-facing B2B, and WhatsApp, not email or a contact form, is where most enquiries actually happen. That spread means a single national campaign rarely fits. A trekking operator in the Khumbu is selling a once-in-a-lifetime experience to someone in another country; a Kathmandu export firm is selling reliability to a returning B2B buyer; a Pokhara guesthouse is competing on immediacy with dozens of similar listings. We scope the work to which of these a business actually is.