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Kuching is Sarawak's capital and Malaysian Borneo's biggest urban market — about 325,000 in the city proper and roughly 800,000 across greater Kuching, running Sarawak's oil-and-gas administrative base, palm-oil trading, timber, an emerging green-hydrogen and renewables story (SEDC Energy, ITOCHU, Samsung), plus the gateway to Bako, Semenggoh, Kubah and Batang Ai national parks. Distinctive multi-ethnic economy: Iban, Bidayuh, Chinese, Malay and Melanau communities each carry meaningful buyer power. Buyers are English-first for international and government work, Malay-fluent for Peninsular clients, Mandarin-fluent for the significant Chinese-Sarawakian business community.

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