Blogue — Windhoek

Digital marketing insights and strategies for Windhoek businesses

Web Design

Your Namibian Luxury Lodge Website Has the Wrong Customer — Why Sossusvlei, Skeleton Coast and Ongava Properties Should Build for the Trade Channel First

Most high-end Namibian lodges fill their beds through Abercrombie & Kent, Roar Africa, Journeys by Design and a small network of DMCs — yet build their websites entirely for a direct guest who was never the customer. What the product manager actually needs from your site, why the trade area outperforms a booking engine, and how the ILTM and WTM Africa cycle should shape your content calendar.

2026-09-16 · 14 minLire la suite →
Web Design

Namibia Runs the Best Community Conservation Model in Africa and Almost None of Its Operators Have a Website That Proves It

Namibia's CBNRM programme put 20 percent of the country under community conservancy management and brought desert-adapted elephant and black rhino back from collapse. So why does a traveller searching for a conservancy-owned camp land on NACSO reports and aggregator listings instead? What the conservation traveller verifies, how to publish joint-venture terms credibly, and how to handle cultural-tourism content without getting it wrong.

2026-09-16 · 13 minLire la suite →