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Banjul is The Gambia's capital, a small island city at the mouth of the Gambia River and the seat of national government — the wider Greater Banjul Area carries a metro population of roughly 500,000, though most of the country's day-to-day commercial activity actually centres a few kilometres away in Serekunda, the country's largest urban commercial hub. The nearby Atlantic coast around Kololi carries a major share of Gambian beach tourism, drawing UK and Scandinavian visitors. Buyers are English-first, and WhatsApp is the dominant channel for how Banjul-area businesses communicate.

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