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Bourail is New Caledonia's West Coast rural centre — about 5,500 people, running an economy built on cattle ranching (the country's biggest — the famous Foire de Bourail agricultural fair every August), coastal tourism (La Roche Percée, Turtle Bay, La Poule surf), the WWII Commonwealth war cemetery, and a growing base of nature-tourism lodges. The market is tiny but distinctive — Bourail is the identity anchor for the West Coast tourism circuit, and buyers are largely domestic weekenders from Nouméa plus international visitors on a longer New Caledonia tour.
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