Market Research & Analytics for Manuel Antonio

Understand park-driven demand, green-season behavior, and which channels actually pay

Manuel Antonio's demand is driven by a national park with predictable seasonality and highly international visitors. Knowing which markets book which months, how much of your business is OTA-dependent, and what your true cost per booking is turns a full-but-thin operation into a profitable one.

The Problem

You know your occupancy and not your margin by channel. You cannot say how many OTA guests would have booked direct if they could, which tours generate the most interest, or why the green season empties faster than it should.

Our Solution

We instrument the funnel and map demand — search volume across accommodation and tour intent, OTA dependency and true channel cost, seasonal curves by source market, and competitor rate benchmarking.

What You Get

✓GA4 and Microsoft Clarity setup
✓Keyword demand mapping across lodging and tour intent
✓Channel cost and OTA dependency analysis
✓Competitor rate benchmarking
✓Seasonal demand analysis including green season
✓Source-market attribution
✓Monthly analytics reporting with recommendations
✓ROI tracking by channel
400K+
annual park visitors shaping the demand curve around you
7 days
from setup to first actionable insight

Areas We Serve

Demand analysis across Manuel Antonio, Quepos, and the Central Pacific destinations competing for the same eco-tourism visitor.

Pricing

Analytics setup: $500 one-time. Competitor analysis: $700 one-time. Monthly reporting: $400/month.

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