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Fez is Morocco's historical and cultural capital — about 1.2 million people, running an economy built on the world's largest intact medieval medina (UNESCO), craft (leather, ceramics, brass, textiles), religious and university heritage (Al Quaraouiyine, oldest continuously operating university in the world), tourism, and a growing lifestyle-migration and craft-export economy. The tourism draw is deep, slow-travel, culturally curious — not the beach-and-cocktail Marrakech crowd — and buyers are largely international (France, Spain, US, Gulf).
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