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Dartmouth is administratively part of the Halifax Regional Municipality but commercially it is its own market — heavier on industrial, trades, distribution and B2B services than downtown Halifax, anchored by Burnside Industrial Park (the largest industrial park east of Montreal), Woodside naval infrastructure, and a growing tech cluster along Wyse Road. The customer base skews toward procurement officers, trades operators, industrial buyers and the mid-market professional services that support them. Marketing that works in downtown Halifax's consumer and corporate categories often misfires here, where the actual buyer is a purchasing manager comparing three suppliers, not a walk-in consumer. About 100,000 residents on the Dartmouth side of the harbour, tightly connected to Halifax by two bridges and a ferry, and increasingly a preferred base for tech and creative firms priced out of downtown.

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