Social Media Management in Lethbridge

Connect with southern Alberta's tight-knit agricultural and university communities

Lethbridge has two social media audiences that couldn't be more different — agricultural families who've lived here for generations and follow local farm pages religiously, and 9,000 university students who live on Instagram and TikTok. Reaching both requires understanding each community's rhythms: harvest updates for one, student specials for the other.

The Problem

Most Lethbridge businesses treat social media as one-size-fits-all. An equipment dealer posts the same content aimed at 60-year-old ranchers and 20-year-old students. A restaurant doesn't shift its social strategy between summer tourists and winter university crowds. The result: mediocre engagement from everyone, strong connection with no one.

Our Solution

We build dual-audience social strategies for Lethbridge — agricultural community content that builds trust with farming families (project photos, equipment showcases, sponsorship visibility) alongside student-targeted content that captures the university market (deals, events, campus-relevant offers). Same business, two social playbooks.

What You Get

✓Dual-audience social media strategy
✓12 posts/month (Facebook + Instagram)
✓Agricultural community content for farming audience
✓University-targeted content for student audience
✓Seasonal campaign management (Chinook season, harvest, graduation)
✓Monthly performance reports by audience segment
✓Lethbridge community event promotion
✓Japanese Gardens and tourism content integration
28K
members in Lethbridge's top community Facebook groups
9K
university students — a social-media-native audience

Areas We Serve

We create content that connects with Lethbridge's diverse communities — from farm families in North Lethbridge to students in West Lethbridge, and surrounding towns like Coaldale, Taber, and Picture Butte.

Pricing

Strategy: $300 CAD one-time. Monthly management starting at $500/month. Ad management: $400/month + ad spend.

Connect With Both Your Lethbridge Audiences

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