Social Media Management in Lethbridge

Connect with southern Alberta's tight-knit agricultural and university communities

Lethbridge has two social media audiences that couldn't be more different — agricultural families who've lived here for generations and follow local farm pages religiously, and 9,000 university students who live on Instagram and TikTok. Reaching both requires understanding each community's rhythms: harvest updates for one, student specials for the other.

The Problem

Most Lethbridge businesses treat social media as one-size-fits-all. An equipment dealer posts the same content aimed at 60-year-old ranchers and 20-year-old students. A restaurant doesn't shift its social strategy between summer tourists and winter university crowds. The result: mediocre engagement from everyone, strong connection with no one.

Our Solution

We build dual-audience social strategies for Lethbridge — agricultural community content that builds trust with farming families (project photos, equipment showcases, sponsorship visibility) alongside student-targeted content that captures the university market (deals, events, campus-relevant offers). Same business, two social playbooks.

What You Get

Dual-audience social media strategy
12 posts/month (Facebook + Instagram)
Agricultural community content for farming audience
University-targeted content for student audience
Seasonal campaign management (Chinook season, harvest, graduation)
Monthly performance reports by audience segment
Lethbridge community event promotion
Japanese Gardens and tourism content integration
28K
members in Lethbridge's top community Facebook groups
9K
university students — a social-media-native audience
2.7x
higher engagement for seasonal agricultural content

Areas We Serve

We create content that connects with Lethbridge's diverse communities — from farm families in North Lethbridge to students in West Lethbridge, and surrounding towns like Coaldale, Taber, and Picture Butte.

Pricing

Strategy: $300 CAD one-time. Monthly management starting at $500/month. Ad management: $400/month + ad spend.

Connect With Both Your Lethbridge Audiences

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