Social Media in Sydney
Facebook still runs Cape Breton — with tourism content that reaches the mainland audience discovering the island
Cape Breton runs on Facebook more than anywhere else we serve in Canada. Local groups, community pages, event promotion, business discovery — it all happens there. Instagram matters for tourism content aimed at mainland and international visitors planning Cabot Trail trips. LinkedIn is a distant third but relevant for CBU-adjacent professional services and the small B2B base.
The Problem
Your Facebook is a phone photo once a month, your Instagram has nothing that would inspire a mainland tourist to book, and you have no strategy that separates the two audiences.
Our Solution
We run separated bilingual social — Facebook and community-group work for the local Sydney audience, Instagram tourism production for the mainland and international visitor market, and paid campaigns targeted appropriately.
What You Get
Areas We Serve
Social programmes and paid targeting across the Cape Breton Regional Municipality and into mainland Canadian and international tourism markets.
Pricing
Strategy: $400 CAD one-time. Monthly management from $700/month. Ad management from $500/month + ad spend.
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