Social Media in Sydney

Facebook still runs Cape Breton — with tourism content that reaches the mainland audience discovering the island

Cape Breton runs on Facebook more than anywhere else we serve in Canada. Local groups, community pages, event promotion, business discovery — it all happens there. Instagram matters for tourism content aimed at mainland and international visitors planning Cabot Trail trips. LinkedIn is a distant third but relevant for CBU-adjacent professional services and the small B2B base.

Le problème

Your Facebook is a phone photo once a month, your Instagram has nothing that would inspire a mainland tourist to book, and you have no strategy that separates the two audiences.

Notre solution

We run separated bilingual social — Facebook and community-group work for the local Sydney audience, Instagram tourism production for the mainland and international visitor market, and paid campaigns targeted appropriately.

Ce que vous obtenez

✓Social strategy weighted by audience
✓12 posts per month across the platforms that matter to your buyer
✓Facebook programme for local reach and community engagement
✓Instagram tourism production for mainland and international visitors
✓Geo-tagged content for Cape Breton discovery
✓Paid campaigns targeted by audience and location
✓Community management
✓Monthly performance reporting
#1
channel for local Cape Breton discovery is Facebook
12
scheduled posts we plan, design and publish for you every month

Zones desservies

Social programmes and paid targeting across the Cape Breton Regional Municipality and into mainland Canadian and international tourism markets.

Tarifs

Strategy: $400 CAD one-time. Monthly management from $700/month. Ad management from $500/month + ad spend.

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