SEO for Accountants & Consulting Firms in Vancouver

Clients Search for Their Problem, Not Your Job Title

It is natural for a firm's site to describe the firm: who the partners are, how long it has been established, the list of services. A prospective client is searching for something narrower — a corporate year-end, payroll for a first hire, catching up on bookkeeping, a particular tax situation — and the page that wins that search is the one that addresses it directly. That means a page for each service you want more of, written for the client who needs it: who it is for, what is involved, what the client needs to provide, how the work is priced or quoted, and what happens first. A single 'services' page listing everything does not answer any of those searches well. Local search matters too, more for some services than others. For services clients want nearby — personal tax preparation, small-business accounting — the Google Business Profile does much of the work. Specialist advisory work draws clients from further away, and the website carries more of it. The plan depends on which of those your firm wants to grow. And there is the calendar. Accounting demand follows the tax year — in Canada, personal returns are generally due at the end of April — so the content and profile work for tax season needs to be in place before people start searching, not once they already are.