Website Speed & Conversion Optimization (CRO) in Vancouver
Fix the gap between traffic and leads on the site you already have — Core Web Vitals, funnel friction, and a plan for what to test, without assuming you need a full rebuild
Most 'my website isn't working' conversations in Vancouver start as a traffic problem and turn out to be a conversion problem. The ads are running, the SEO is producing impressions, Analytics shows visitors arriving every day — and the phone doesn't ring and the form sits empty. Before that gets treated as a reason to spend more on acquisition, it is worth finding out whether the site itself is the leak: a three-second load on mobile, a call-to-action buried below three scrolls, a form that asks for too much before anyone has decided to trust you. This page is about fixing that leak specifically, on the site you have now, before deciding whether a full rebuild is even the right next step.
If This Is Your Site, It's a Conversion Problem Before It's a Traffic Problem
What Actually Moves the Needle, in Order
Speed is the floor, not a lever. Google's own data shows mobile visits fall sharply once load time crosses three seconds, and no amount of clever copy or a better call-to-action recovers a visitor who never waited for the page to finish loading. That gets fixed first — Core Web Vitals, image weight, render-blocking scripts — because everything downstream of it is wasted work until it's fixed. After speed, the fix is almost always what's above the fold and what a form asks for. Can a visitor tell what you do and what to do next within three seconds, without scrolling? Does the form ask for a phone number, a project budget and a preferred contact time before anyone has decided you're worth talking to? These are usually a week of work, not a rebuild, and they typically move the number faster than anything else on this list. Structured A/B testing comes last, and honestly, not every Vancouver business needs it. Testing two versions of a page against each other only produces a readable result once you have enough visitors hitting it — as a rough floor, somewhere north of a thousand visits a month to the page being tested. Below that, a test runs for months without reaching statistical significance, which means you're paying for a result you'll never actually get. We say so before recommending it, not after.
What a Conversion Audit Actually Checks
Core Web Vitals & Load Speed
Largest Contentful Paint, Cumulative Layout Shift, and Interaction to Next Paint — the three metrics Google actually measures, tested on real mobile network conditions, not just a desktop connection in an office.
Mobile Experience
Whether the page is usable one-handed on a phone: tap target size, form field behaviour, whether the call-to-action survives the scroll to mobile without disappearing off-screen.
Funnel & Form Friction
Every step between landing and enquiry, and which ones cost you visitors — form length, required fields, the number of clicks from homepage to contact, and whether the path is obvious or assumed.
Trust Signals & Above-the-Fold Clarity
Whether a first-time visitor can tell what you do, who it's for, and what to do next without scrolling — and whether anything on the page gives them a reason to believe you before they've spoken to you.
Standalone CRO vs a Full Rebuild
A CRO Engagement Fits When
A Rebuild Is the Honest Answer When
How a CRO Engagement Runs
Audit
Core Web Vitals, mobile experience, funnel and form friction, and an honest read on whether this is a fix or a rebuild. Delivered as a written report either way.
Fix the Floor
Speed and Core Web Vitals first — image optimization, script loading, hosting configuration — because nothing else matters until a visitor actually waits for the page.
Fix the Funnel
Above-the-fold clarity, call-to-action placement, and form friction. Usually the fastest-moving stage and often where most of the lift comes from.
Test What's Left
Structured A/B testing, only where traffic volume supports a readable result. If it doesn't, we say so and skip straight to monitoring instead.
Monthly Review
What changed, what moved, and what's next — tied to enquiry numbers, not vanity metrics like sessions or bounce rate in isolation.
Vancouver Website Speed & CRO — Common Questions
How much does a website audit cost in Vancouver?
The CRO audit is $750 CAD, covering Core Web Vitals, mobile experience, funnel and form friction, and a written recommendation on whether a fix or a rebuild is the right next step. It's credited against your first month if you move into an ongoing engagement.
Do I need a full rebuild, or just optimization?
Depends on the site. If it's reasonably modern and the speed problems are fixable — image weight, scripts, hosting — a CRO engagement fixes it in about a week. If the underlying platform has a structural ceiling (an old WordPress theme, Wix, Squarespace) or the information architecture itself is confusing, a rebuild is the honest recommendation, and we say so in the audit rather than selling a fix that won't hold.
What is Core Web Vitals, and does it actually affect conversions?
It's the three metrics Google uses to measure real-world page experience — how fast the main content loads, how much the layout shifts while loading, and how quickly the page responds to interaction. It affects both search ranking and conversions directly: a visitor who hasn't seen your page finish loading within a few seconds on mobile has usually already left, regardless of how good the content underneath is.
Do you do A/B testing for a small local business?
Sometimes, and we'll tell you honestly when the answer is no. A/B testing needs enough traffic hitting the page being tested — roughly 1,000+ visits a month as a floor — to produce a statistically readable result. Below that, a test runs for months without ever reaching significance, which means paying for a result that never arrives. For most small Vancouver businesses, the bigger lift comes from fixing speed and funnel friction first, which doesn't require testing volume at all.
How long until we see a lift in enquiries?
Speed and funnel fixes typically show up in enquiry numbers within 2-4 weeks of going live, since they remove friction that was already costing you visitors who were otherwise ready to contact you. Structured testing, where traffic supports it, takes longer — you're waiting for enough visits to reach a readable result, which can be another month or more depending on volume.
Is this different from your core web design service?
Yes — web design is the full build: a new Next.js site from the ground up. This is for businesses whose current site is close enough to sound that a full rebuild isn't the right first move, and the faster win is fixing what's already there. If the audit finds the site genuinely needs replacing, we'll say so and point you to the full web design service instead of running a CRO engagement on a foundation that can't support it.
Can you optimize my existing WordPress or Shopify site?
Yes — the audit and the fixes that follow apply to whatever platform you're on. WordPress and Shopify sites usually have platform-specific causes of slowness (theme bloat, unoptimized apps and plugins) that we identify and address directly, without requiring a migration.
Is my site slow enough to need this, or am I overthinking it?
Run it through Google PageSpeed Insights first — if your mobile score is comfortably above 80-90, speed likely isn't your main problem and the audit would focus more on funnel and form friction instead. Below that, speed is worth addressing regardless of what else is going on.
Do you offer a free speed check before the paid audit?
The full audit is $750 CAD and that's what produces the written fix-or-rebuild recommendation, but you can run your own site through Google's free PageSpeed Insights tool first to get a rough sense of where you stand before deciding whether to go further.
Do I need to change hosting to get a faster website?
Sometimes, but not usually as the first move. Most speed problems come from unoptimized images, render-blocking scripts, and theme or app bloat — all fixable without touching hosting. We only recommend a hosting change when the audit shows the server response time itself is the bottleneck.
CRO vs SEO — which should I invest in first?
If your site already gets meaningful traffic that isn't converting, fix conversion first — there's no point spending more to attract visitors who leave the same way the current ones do. If traffic itself is the shortage, SEO or ads come first, since CRO needs visitors to optimize for. The audit will tell you honestly which situation you're in.
Is CRO or Google Ads better ROI for a Vancouver business?
They're not really substitutes — Ads brings traffic now at an ongoing cost per click, CRO makes the traffic you already have (paid or organic) convert better, permanently. Businesses running ads without any CRO work are often paying to send clicks to a leaky funnel; fixing the funnel first usually makes the ad spend itself perform better too.
In-house CRO vs hiring an agency — what's the honest trade-off?
If you have someone in-house with real analytics and UX experience and the time to dedicate to it, in-house can work well. Most small and mid-size Vancouver businesses don't have that spare capacity, which is where an outside audit earns its cost — a structured, prioritized read on what to fix, rather than ad hoc tweaks.
Can CRO double my leads without more traffic?
Sometimes, if the current site has serious friction — a broken form, a buried CTA, a multi-second load time. In those cases the lift can be large because so much was being lost. On a site that's already reasonably optimized, expect a meaningful improvement rather than a guaranteed multiple — we won't promise a specific number before the audit tells us your actual baseline.
Find Out Whether It's a Fix or a Rebuild
The audit tells you which one you actually need, with the reasoning attached, before you spend on either.
Get Your Free Conversion AuditAreas We Serve
CRO and speed work for businesses across the Greater Vancouver Area — Downtown, Yaletown, Gastown, Kitsilano, Mount Pleasant, Commercial Drive, Kerrisdale, and across the bridges to Burnaby, Richmond, North and West Vancouver, and New Westminster.
Pricing
CRO audit: $750 CAD, credited against your first month if you go on to an engagement. Ongoing CRO retainer from $800/month CAD, with the scope — what gets fixed, what gets tested, what gets reported — itemised before you commit to it.
Get Your Free Vancouver Conversion AuditOther pillars in this service
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