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Montpellier is France's fastest-growing city by population — a Mediterranean magnet attracting retirees, young professionals, and healthcare workers. The CHU Montpellier is one of France's largest teaching hospitals, the biotech sector is booming, and the university draws 70,000 students. Yet the agency landscape is surprisingly thin for a city of 500,000. Healthcare demand is enormous (retiree influx = healthcare demand), wine country (Pic Saint-Loup, Languedoc) adds tourism potential, and most local businesses still rely on word-of-mouth in a city that's digitally underserved.

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