Diseño de páginas web para negocios de Las Catalinas

Sitios web para administradoras de alquileres, equipos de bienes raíces, restaurantes y operadores de experiencias en el pueblo de playa sin autos de Costa Rica

Las Catalinas fue diseñado con una atención obsesiva a la coherencia: la arquitectura, los paseos, la paleta de colores, la forma en que el pueblo se encuentra con la playa. Y sin embargo, la mayoría de los negocios dentro de él se promocionan con plantillas genéricas y fotografías inconsistentes. Una familia que paga $2.500 la noche por una townhouse nota esa discontinuidad de inmediato, porque fijarse en el diseño es justamente la razón por la que eligieron este pueblo en lugar de un resort.

A Town Built on Design, Marketed Without It

Las Catalinas attracts people who care about how things are made. That is the entire proposition — a walkable town where the buildings relate to each other, where cars are banished to the edge, where a trail network of forty kilometres starts at your door. The guests and buyers this attracts are architects, founders, designers, and families who chose deliberately. Those people evaluate a rental listing or a real estate offering the way they evaluate everything else: on coherence. A beautifully composed home presented on a generic booking template reads as a contradiction, and it costs bookings and sales at price points where a single transaction runs into the millions. We build digital presence that matches the town's own standard — restrained, editorial, fast, and consistent from the first search result to the confirmation email.

Built for the Las Catalinas Business Mix

Rental & Property Management

Portfolio presentation for townhomes and villas at $600 to $4,000 a night, with direct booking that keeps guests off commission platforms.

Real Estate & Development Sales

Buyer journeys for $900K to $6M+ homes, built for a purchaser evaluating New Urbanism, rental yield, and residency from another country.

Restaurants & Beach Club

Reservation systems and menu presentation for a dining scene guests reach on foot and choose the same afternoon.

Trail, Bike & Adventure Operators

Booking flows for guided rides on the forty-kilometre trail network, water sports, and excursions along the Guanacaste coast.

Wellness, Fitness & Studios

Class schedules, memberships, and retreat packages for the studios serving both guests and the resident community.

Concierge & In-Home Services

Private chefs, provisioning, childcare, and housekeeping presented as a bookable catalogue before arrival rather than a list handed over at check-in.

Platform Bookings Versus Direct

Via Rental Platforms

✗15 to 25% commission on every night booked
✗Your architecturally distinctive home reduced to a listing thumbnail
✗No ability to explain what car-free living actually means
✗Guest contact details owned by the platform
✗Repeat guests re-book through the middleman every year
✗Price competition against properties in other towns entirely

Direct Through Your Own Site

✓Zero commission on direct reservations
✓Presentation that does justice to the design and the town
✓Room to tell the walkability and trail story properly
✓Full guest data for follow-up and loyalty
✓Repeat families book you directly, year after year
✓Competing on experience rather than nightly rate
40 km
of private trail network reachable on foot from any doorstep
0
car-free towns like it anywhere else in Central America

Fast on Coastal Bandwidth

Guests browse from the beach club, from a townhome terrace, and from a plane. Buyers browse from Toronto and Dallas on their phones between meetings. None of those environments tolerate a heavy, image-dense site that takes six seconds to resolve. We build in Next.js with progressive image loading, compressed high-resolution photography, and sub-2-second targets on the connections that actually exist on this coast. In a market selling design quality, a slow-loading gallery is a design failure.

What You Receive

✓Custom Next.js website with restrained editorial design
✓Property, listing, or experience showcase with high-resolution galleries
✓Direct booking or reservation integration
✓Availability calendar synced to your management system
✓WhatsApp Business integration for pre-arrival questions
✓Mobile-first build optimized for coastal bandwidth
✓SEO foundations targeting US and Canadian search intent
✓Instagram feed integration
✓Schema markup (LodgingBusiness, VacationRental, RealEstateListing, Restaurant)
✓Photography direction guide matched to the town's visual language

Our Process

01

Immersion

We study your properties or offering, the guests and buyers you attract, and how the town's own positioning shapes what people expect before they arrive.

02

Architecture & Strategy

We map the journey from a search about walkable beach towns to a confirmed booking or a scheduled site visit.

03

Design & Development

Custom Next.js build with photography direction. Coherent with the town, distinct from every other operator in it.

04

Launch & Optimization

We ship, measure a full season of real behavior, and refine on evidence.

Frequently Asked Questions

How much does a website cost in Las Catalinas?

A focused site starts at $4,500. Rental portfolios and real estate platforms with booking or lead systems run $9,000 to $20,000. At $2,500 a night, recovering a handful of direct bookings from the platforms covers the build within a season.

The town markets itself. Why do we need our own site?

Town-level marketing brings people to Las Catalinas. It does not decide which rental manager, brokerage, or restaurant they choose once they are considering. That decision is made on individual presentation, search visibility, and speed of response — all of which are yours to win or lose.

Can you explain the car-free concept to buyers who have never seen it?

That is one of the most important jobs the site has. Walkability, the paseos, the trail network, and what a week without a car actually feels like are the reasons people choose this town — and they are almost impossible to convey in a listing template. We build the narrative and visual architecture to make it obvious.

Do we need new photography?

Often yes. This town has an unusually strong visual identity and generic property photography undercuts it. We provide a shot list and styling direction consistent with the town's language, or recommend photographers who already shoot this coast well.

Zonas que atendemos

Trabajamos con negocios de todo el pueblo: el centro en Plaza Danta, el frente de playa en Playa Danta y Playa Dantita, los paseos y las residencias en la loma, y la red de senderos sobre el pueblo.

Precios

Sitio web desde $4.500 USD. Integración de reservas desde $2.000 USD. Optimización mensual desde $800 USD al mes.

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